MEET THE COLLABORATORS

Working together on the global communications team at Whole Foods Market and with purposed-based start up brands thereafter, SIDE DISH's founding partners have developed a deep love and respect for each other. Their passion is helping mission-driven brands succeed using the power of communications and storytelling.

KATE LOWERY

Austin

Leveraging the power of PR, Kate has spent her career promoting purpose-based food and hospitality brands. For 15 years, she led communications for Whole Foods Market during a time of tremendous company growth. She then spent four years heading up global PR for Expedia's Vrbo. For the first 10 years of her career, she was with Burson as well as FleishmanHillard, managing programs for clients around the world ranging from global Fortune 500s to start up CPG brands. 

CATHY COCHRAN-LEWIS

Santa Fe

Cathy has been on the national culinary scene as a consultant, marketing executive and public relations expert for national and global brands including Whole Foods Market, HEB/Central Market and several CPG brands. She is an experienced leader in global retail marketing, strategic communications and digital marketing. Cathy is a former daily newspaper journalist, founder of two food-related nonprofits and a multi-year judge for the James Beard Foundation. ​

ABBY ROEDEL

Austin

​Abby Roedel is an accomplished communications strategist and storyteller with 15+ years of public relations and journalism expertise. A regular contributor to PEOPLE magazine, she focuses on human-interest stories and she also crafts compelling narratives to elevate brands' and executives' visibility. With a masters in journalism from Columbia University, Abby was the PR director for Neutral Foods, the head of comms for the Gazelle Foundation, and a producer at Oprah Winfrey's Harpo Productions.

JANETTE RIZK

Los Angeles

By focusing her career promoting natural CPG and retail brands, restaurants, sustainability, and social impact, Janette has created award-winning earned media campaigns and high impact events. She has garnered national print, online and broadcast media coverage for brands including Whole Foods Market, Love.Life, Kroger, Tetra Pak, Patagonia, Panera Bread, Follow Your Heart, Wicked Kitchen, as well as numerous CPG startups. ​​

What we bring to the table

- Trusted self starters -

 - Natural extension of brand teams - 

 - Knowledge of how newsrooms work -

 - Robust client- and agency-side experience -

- Stellar track record of delivering measurable business results -

- Order, discipline and processes to drive success - 

- “When we integrate, we win!” mentality - 

 - Can-do attitudes and high give a darn factor - 

 

With deep roots in storytelling and decades of leading communications teams, SIDE DISH takes a bespoke approach to crafting and spotlighting narratives that set our brand partners apart from the rest. We live by the mantra "it's not just the product you sell, it's also the story you tell."

 

Given our tried-and-true track records, roll-up-our-sleeves work ethic, and big-picture thinking, we bring relevant agency- and client-side experience to seek win-win opportunities, connect the integrated marketing dots and heighten brand visibility.

 

Powered by strategy, creativity, and a fresh perspective, we welcome the opportunity to join you at your table and help you achieve reach, resonance, and results.